General Store
Project
Nizakat’s Vision
Nizakat Ali is a small business owner running a karyana (general) store in Basti Lashari, Sardargarh, Rahim Yar Khan. As the sole earner for a family of six, Nizakat carries full responsibility for household expenses and dependents. Despite limited resources, he has maintained his shop while supporting a disabled father, a young child, and a younger brother who was forced to leave school due to financial constraints.
Nizakat’s goal is to grow his shop into a stable source of income that can sustain his family, restore his brother’s education, and meet essential medical needs at home.
The Impact
With upfront capital of 80,000 PKR, Nizakat Ali can expand his shop’s inventory to include seasonal goods and a wider product range, increasing daily sales and stabilizing his income.
This stability extends beyond the business: it allows him to re-enroll his younger brother in school and consistently support his father’s medical needs. T
he loan transforms short-term financial relief into long-term family security and dignity.
The Challenge
Limited Stock: The shop carries a very small inventory and lacks seasonal products, which reduces customer visits and limits overall sales.
Financial Pressure: Nearly all profits are used to cover essential household expenses, limiting the ability to save or reinvest.
Growth Constraints: Without upfront capital, Nizakat cannot add seasonal goods, cosmetics, or higher-profit items that customers demand.